The phrase is frequently used as the caption to an illustration of a car salesman and the buyer. It is an accessible phrasal template featuring a mock conversation between a car salesman and potential buyer in which the salesman emphasizes the phrase “this bad boy can fit so much X in it” by slapping the roof of the car. This meme shows precisely what people want when they buy cars. Car salesmen have an unfortunate stereotype: a bit greasy, a little sneaky, and very eager to pawn off a hunk of metal as a fantastic deal with features you didn’t even know you needed. The car salesman meme took over social media over the past year, gracing all of us with variations of the bizarre joke.
